When hugh hefner dies how will PB go on?

I'm sure he has already planned this out. In case of something tragic and he doesn't have someone to hand it down to (family) I bet in his will right now, it is ped down to someone he believes will handle the business and he trusts. Rich people ALWAYS have a plan, especially rich, old people. I'm sure he realizes that something out of his control can happen to him and he has made plans in his will...